Merlin’s Magic Wand is a dedicated children’s charity, bringing joy and connection to children around the world. Our incredible work is made possible through our partnership with Merlin Entertainments, a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific.

An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences. Together, we collaborate across Merlin’s global network of attractions to deliver three enchanting programs. Keep reading to discover more about these magical initiatives!